The following thesis will provide an analysis of the sports equipment industry, including a competition analysis, and a discussion of the driving economic forces and key success factors in the industry. Oakley, inc 2008 goals • continue to build the brand pillars - solidify consistent oakley brand positioning around the world - build on the buzz of sport performance and oakley high definition optics. Oakley, inc has 550 patents and 875 trademarks that include square wire®, straight jacket®, kevlar®, big smoke®, crush®, bullet®, time bomb® and many more sunglasses accounted for 62% of 2002 revenues and other consumer products, 38.
Oakley, inc is a sport and lifestyle brand, driven to ignite the imagination through the fusion of art and science building on its legacy of innovative, market-leading optical technology, the. Oakley, inc is an innovation-driven designer, manufacturer, and distributor of high-performance eyewear, including sunglasses and goggles oakley sunglasses sell for anywhere from $40 to $225 a pair. However oakley inc has still generated a small percentage of profit from teens, and seniors who may desire that quality and fashionable designs oakley offers 22 available services oakley, inc is a family based organization that believes in creating bonds between family and friends. Oakley inc is privately owned company based in foothill ranch, california they are a subsidiary of luxottica, an italian company who oversees a lot of other brands oakley first began as a specialist company, only dealing with sunglasses.
This is the swot analysis of oakley oakley is a brand owned privately by luxottica which is a california based company oakley was founded as a company which only dealt with the sunglasses and hence got the name of being a specialist. Oakley, inc manufactures and distributes sunglasses, prescription lenses and frames, goggles, apparel, footwear, and accessories in the united states and internationally the company offers. While oakley, inc has long used athlete endorsements to authenticate its products and tell its brand story, the company is increasingly adding pro sports teams, amateur athletics and other sponsorships to its marketing roster the eyewear maker this year has signed multiyear deals with little. Oakley remains a pioneer in the sunglasses and goggles market and while they have made mistakes in how they market to women in the past, they are taking a new, smarter approach in 2013 nike, which has become well-known for its female-targeted branding efforts, has set the bar for marketing to women. Oakley established in 1975 and acquired in 2007, oakley is one of the leading product design and sport performance brands in the world, chosen by world-class athletes to compete at the highest level possible.
Oakley, inc a subsidiary of italian company luxottica, oakley, inc is a sport and lifestyle brand, driven to ignite the imagination through the fusion of art and science building on its legacy of innovative, market-leading optical technology, the company manufactures and distributes high performance sunglasses, prescription lenses and frames. Here is the marketing mix of oakley which is associated with retail & lifestyle industry & deals in apparels and accessories & is a public limited companyowner company of oakley is of italian origin but it is based in the united states. - marketing analysis of oakley, inc for my strategic sports marketing project, i decided to report on the sports marketing activities of a particular corporation i specifically wanted to report on the marketing operations of a rather diverse company one that offers more than one product line for more than one sport. Marketing analysis of oakley inc essay research marketing analysis of oakley inc essay, research paper introduction for my strategic sports marketing project, i decided to report on the sports marketing activities.
Oakley is known for its lens technologies, including 3d, and especially for its high-definition optics the brand boasts a retail network of about 275 oakley o and vaults stores in malls throughout the us, and in europe, mexico, and asia-pacific region. Macro analysis economical oakley's marketing plan oakley, inc is a sport and lifestyle brand, driven to ignite the imagination through the fusion of art and science. Marketing analysis of oakley, inc for my strategic sports marketing project, i decided to report on the sports marketing activities of a particular corporation i specifically wanted to report on the marketing operations of a rather diverse company one that offers more than one product line for more than one sport.
During the course of my 20 year tenure within oakley sports marketing, i've helped guide and grow the brand from a $100m company to a 17b brand annually. Oakley inc swot analysis apple, incswot analysis carzadean lawton mgt680-strategic management dr leland taylor june 30, 2013 abstract apple computers inc has made its mark in the industry by creating innovative products which continues to redefine the design of computers.
Oakley sunglasses denielle desantis, spencer berry, andrew conkin, megan schell company overview strengths weaknesses opportunities threats celebrity endorsements. Examples of these services include payment processing and authorization, fraud protection and credit risk reduction, product customization, order fulfillment and shipping, marketing and promotional material distribution, website evaluation, data analysis and, where applicable, data cleansing. Oakley, inc is a washington corporation formed in march 1994 to succeed to the assets and liabilities of oakley, inc, a california corporation, which commenced operations in 1977 and began to sell sunglasses in 1984 (scott, 1998.